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Giving Tuesday Toolkit

The Academy for Teachers has a goal of raising $10,000 this Giving Tuesday (November 29th) and we’re asking our wonderful Fellows to spread the word! This toolkit will provide you with ways to engage and guidance on how to best promote Giving Tuesday and help us achieve our fundraising goal.

The Academy's Links

Option #1: Ready-to-post assets and messaging

Option #2: Record a Video

Film a 15-30 second (minimum) video to help encourage donations on Giving Tuesday and share it out on social platforms. Below are some prompts to help guide your video:

  • Your name
  • What grade you teach and the school
  • How long you have been a Fellow
  • What the Academy means to you
  • Anything and everything that inspires the work you do!

Best Practices:

  • Clothing: When on camera, don’t wear clothing that includes any logos, brand names, sports teams, characters or other images unless granted permission.
  • Artwork and Logos: When on camera, avoid standing in front of any artwork (including posters, screenprints, graffiti murals), monitors with any images or video on them, store signs, etc. and avoid cut-aways of third-party products. If anyone might recognize it, move it out of the shot!

Option #3: Peer-to-peer fundraising assets and messaging ($100, $250, $500 Assets)

Social Fundraising Assets

  • Fundraiser Tool
    • Create a fundraiser on Facebook to post a trackable goal with a deadline of November 29th, 2022. Facebook Fundraisers can also be shared on Instagram!
  • Bingo Fundraiser
    • Post the asset to your story on Facebook or Instagram (or your platform of choice) with a call-to-action focusing on donations.
      • Communicate how people can pay you (i.e., share your Venmo handle or tell your followers to DM you directly).
    • Update throughout the day, tagging people who have donated.
    • Share your receipts once you’re done with your audience.
    • Have fun with it! This should be fun and start conversations about teaching, supporting educational professionals, and all the fun classes at the Academy.

Suggested Messaging Guidance:

  • Share how long you’ve been a teacher, with the Academy, and a brief statement of your experience.
  • Why are you choosing to help fundraise for the Academy this year?

Best Practices

  • Tag the Academy for Teachers so that we can like and share your post
  • Set a goal you’d like to raise and communicate it out
  • Follow the Academy for Teachers and share social posts about Giving Tuesday
  • Post on multiple platforms leading up to November 29th
  • Post on Tuesday, November 29th
  • Share once more to thank everyone for donating
  • Use your voice!